Marketing Officer

  • Employment Type: Full Time
  • Posting Date: June 8, 2021
  • Expiry Date: Friday, June 19, 2021
  • Experience: A minimum of three (3) years’ experience in planning and managing marketing programmes
  • Education: Bachelor’s Degree in Business, Marketing, Communications or equivalent

Grenada Co-operative Bank Limited invites suitable applications for the position of Marketing Officer

Core Function:

This position is responsible for effectively administering the Bank’s Marketing initiatives to successfully target, capture and capitalize on various lucrative market segments.

Applicants must possess the following minimum qualifications: 

  1. Bachelor’s Degree in Business, Marketing, Communications or equivalent
  2. A minimum of three (3) years experience in planning and managing marketing programmes

Persons must possess the ability to:

  • Plan, design, recommend, and spearhead the execution of all approved mass marketing campaign initiatives of the Bank.
  • Sensitize staff at the Retail Banking about their responsibilities regarding marketing campaigns.
  • Coordinate with advertising agencies for the development of marketing materials.
  • Visit Retail Banking Units (RBUs) periodically to assess whether brand standards are adhered to and aligned with the Bank’s corporate image.
  • Conduct periodic site visits at bank sponsored community projects to ensure it meets accepted brand standards.
  • Assist with customer education initiatives of all Strategic Business Units.
  • Co-ordinate and execute bank sponsored and scheduled community activities.
  • Manage bank’s digital marketing platforms (e.g. website/social media) to ensure content is accurate and in adherence with brand standards.
  • Promote products and services and drive customer engagements.
  • Create and promote alternative channels to improve product accessibility and service solutions.
  • Prepare media releases and other public relations communications for the Bank
  • Coordinate and conduct periodic market research, surveys, and activities for strategic decision making
  • Negotiate sponsorships with stakeholders according to the bank’s key community pillars, and coordinate with recipients to arrange branding.
  • Co-ordinate with service providers for marketing related activities

The incumbent must also possess the following skills:

  • Organizational skills
  • Interpersonal skills
  • Strategic Planning skills
  • Communication skills
  • Social media and visual marketing skills
  • Analytical skills
  • Project management skills
  • Financial Analysis skills
  • Presentation skills

 

Salary will be commensurate with qualifications and experience. Interested and suitably qualified persons must address applications to:

The Executive Manager, Human Resources
Grenada Co-operative Bank Limited
“Marketing Officer”
Church Street
St. George’s

 Applications can be forwarded to the Bank via email: [email protected]


The closing date for applications is Friday, June 19, 2021.

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