Grenada Co-operative Bank Limited invites suitable applications for the position of Marketing Officer

Core Function:

This position is responsible for effectively administering the Bank’s Marketing initiatives to successfully target, capture and capitalize on various lucrative market segments.

Applicants must possess the following minimum qualifications: 

1. Bachelor’s Degree in Business, Marketing, Communications or equivalent
2. A minimum of three (3) years experience in planning and managing marketing programmes

Persons must possess the ability to:

• Plan, design, recommend, and spearhead the execution of all approved mass marketing campaign initiatives of the Bank.
• Sensitize staff at the Retail Banking about their responsibilities regarding marketing campaigns.
• Coordinate with advertising agencies for the development of marketing materials.
• Visit Retail Banking Units (RBUs) periodically to assess whether brand standards are adhered to and aligned with the Bank’s corporate image.
• Conduct periodic site visits at bank sponsored community projects to ensure it meets accepted brand standards.
• Assist with customer education initiatives of all Strategic Business Units.
• Co-ordinate and execute bank sponsored and scheduled community activities.
• Manage bank’s digital marketing platforms (e.g. website/social media) to ensure content is accurate and in adherence with brand standards.
• Promote products and services and drive customer engagements.
• Create and promote alternative channels to improve product accessibility and service solutions.
• Prepare media releases and other public relations communications for the Bank
• Coordinate and conduct periodic market research, surveys, and activities for strategic decision making
• Negotiate sponsorships with stakeholders according to the bank’s key community pillars, and coordinate with recipients to arrange branding.
• Co-ordinate with service providers for marketing related activities

The incumbent must also possess the following skills:

• Organizational skills
• Interpersonal skills
• Strategic Planning skills
• Communication skills
• Social media and visual marketing skills
• Analytical skills
• Project management skills
• Financial Analysis skills
• Presentation skills

Salary will be commensurate with qualifications and experience. Interested and suitably qualified persons must address applications to:

The Executive Manager, Human Resources
Grenada Co-operative Bank Limited
“Marketing Officer”
Church Street
St. George’s

 Applications can be forwarded to the Bank via email: [email protected]

The closing date for applications is Friday, June 19, 2021.