Co-op Bank launched its Healthier Lifestyles Programme on June 12, 2008 to promote vibrant and physically active lifestyles. The objectives of the programme were to:
• create an awareness of healthy living and physical exercise
• promote a proactive approach to health issues
• make available to the public vital information concerning health matters.
To achieve these objectives, the Bank created the event Pump it Up! Family Fun Walk in 2009 which has been held each year since.
Pump it Up! is executed in both Carriacou and Grenada, and has grown significantly over the years, with participation of over 4,000 persons. The event targets the family, workplaces and communities. Walking is one of the simplest and more inexpensive forms of exercise, and can be fun while supporting a worthy cause.
Each year, until 2016 the Bank chose a different health related non-profit organization to be the recipient of the financial proceeds generated from the Pump it Up! Family Fun Walk. In 2016, the Bank decided to change its focus and concentrate its charitable efforts on one major sustainable initiative.
Recognizing the negative impacts of substance abuse on the country’s population, the Bank decided to raise funds until 2021 toward the re-establishment of the Carlton Home.
Carlton Home is a Rehabilitation Center for substance abusers in Grenada, and was badly damaged by Hurricane Ivan in 2004, and subsequently completely destroyed by fire a few years later. The services of the institution have assisted many substance abusers to get back on their feet and contribute positively to the society. The intent is that at the end of the period, at least $500,000 would have been raised.
- 2009 – Grenada Heart Foundation $10,072.00
- 2010 – Grenada Diabetes Association $17,115.17
- 2011 – Grenada Kidney Foundation $16,055.00
- 2012 – Sickle Cell Association of Grenada $14,608.50
- 2013 – Grenada Cancer Society $24,399.46
- 2014 – Pink Ribbon Society $17,426.25
- 2015 – Lupus Foundation of Grenada $15,426.25
- 2016 – Re-establishment of the Carlton Home $16,541.00
- 2017 – Re-establishment of the Carlton Home $16,500.00
Due to the enormity of the problem, and the amount of resources required, the Bank decided in 2017 to partner with other corporate entities to accelerate the attainment of the $500,000 target by 2021.
To this end four (4) esteemed corporate entities in Grenada executed a Memorandum of Understanding at a press launch on March 6, 2017.
Jonas Browne & Hubbard (G’da) Ltd, Flow, Guardian General Insurance (OECS) Limited and Grenada Co-operative Bank Limited, the initial benefactors have made a considerable contribution toward the initiative, and now form the Board of Trustees to manage the Trust Fund created for the Re-establishment of the Carlton Home.
|Flow was the first to connect the Caribbean people, governments and businesses with best in class telecoms networks across broadband, fixed and mobile services. Today, they remain a telecoms tour de force, unmatched in every market they serve in the Caribbean as the sole full service ‘go to’ provider.|
|Jonas Browne & Hubbard (G’da) Limited (Hubbard’s) is a publicly held Limited Liability Company, established by local entrepreneurs in 1972. Today, the company stocks a wide range of quality goods sourced from many countries. These goods include lumber, hardware, appliances, furniture, food items and vehicles. Hubbard’s incorporates and promotes the concepts of superior quality and demand-driven service, both of which begin and end with the customer. This requires a well-developed functional relationship with suppliers, and is heavily reliant on well-trained and highly-motivated employees.|
|The Guardian Group is committed to executing its lines of business in a socially conscious way, maintaining ethical corporate governance practices in all territories in which it operates. As a customer-centric company, Guardian Group values people, trust, integrity and quality in the delivery of service; a four prong framework which also informs its approach to corporate social responsibility. The Guardian Group actively encourages individual and societal development by supporting efforts to improve wellbeing and realize human potential in the communities and territories where the company operates.|
How can I get involved?
o Participation in the press launch
o An opportunity to place marketing material in Pump it Up! packages
o Appearances on live radio and television programmes
o Promotion on social media
o A booth at the event to display or place items on sale
o Logo placed on the t-shirt
o Participation in the video documentary which will be used to solicit the support of the population
o Logo displayed on the progress gauge, which will be placed on the websites of all Alliance Partners, on social media and physically erected in each establishment for public display
o At the end of the period, each partner will be a part of the unveiling of a commemorative plaque
o A billboard will be erected at the site, highlighting the companies that have made the initiative possible