About 65% of customers follow and like the pages of businesses, organizations, brands and companies on various social media networks? What does this mean for your business?
Staying active on social media platforms can help to give your business a strong online presence. Also, it helps to boosts your businesses popularity and can also help you to build a loyal audience from scratch.
Five Tips to Make the Best of Social Media As an Entrepreneur
There are several ways and methods you can use social media to promote and improve the overall appearance of your business. In order to help you to do channel your efforts, we have identified five techniques you can use to increase the social and online presence of your business.
First of all, you need to have a plan because most of your efforts in building a social media presence for your business will be channelled into creating content for the platforms you plan on using.
For example, you can plan on using video posts for Facebook, Infographics and hashtags on Twitter and photos on Instagram.
Your plan should cover methods on how you intend to create the content and the interval in posting the content.
If you want to attract an engaging audience on social media networks, you have to be strategic and tactical in your approach and this is why you need to plan carefully.
While creating a plan, carefully think about your mission statement and the goals you intend to achieve. For example, is your goal to boost your business visibility and identity online? Get traffic to your website? Offer support to customers? Boost customer engagement and conversion?
As you formulate your plan, you will want to figure out your audience, the best tools and platforms to get them, your budget and how often you would keep them engaged with new contents.
You can consider asking yourself the following set of questions:
After thinking about the questions above, you can consider going through the following facts as you form your plan:
Social media experts recommend businesses to concentrate on two or three social media platforms to post content regularly. If you are regular in posting content, your audience and customer base will increase.
If you select more than three, you may not be consistent in posting contents on all platforms. It is advised that you hire a social media manager to assist in posting content regularly to keep your customers and audience engaged.
If you want to build a successful social media presence online, your objective should be to post fresh and new content which should interest your audience.
Interesting and informative posts are contents that people tend to like, comment and share after they must have gone through them.
If you are finding it difficult to come up with content ideas, pay attention to your competitors and find out what they are doing?
Find out how your competitors keep their audience engaged with their content and check if the content is getting shared by people or getting comments from the audience.
Also, on your own, you can make research and figure out the strategy that would work well for you.
Bear it in mind that you can like, retweet or share previous posts to spark your audience and keep them engaged. You don’t necessarily need to post new content to resonate with your audience..
Also, people can get bored to read long lines of text, you can keep your audience engaged on social media by uploading images and videos when necessary.
Here are some of the discoveries made by Hubspot:
It is a good idea to think about the videos and pictures that would fit into your content. For instance, if you are into a retail business, you can consider uploading images of your products/goods, coupled with the location and some beautiful pictures of your staff flocked around the product.
If you offer services and digital products, you can make tutorial and how-to videos to make your audience know about the service, how to use them and the benefits of the service.
A recent study showed that over 32% of social media users who have tried to reach out to a brand on social media expect to get a swift response within 30 minutes. Also, over 42% of social media users expect a response in a time frame of 60 minutes.
Although, it is almost impossible for you to give fast responses to all social media users who contact you, however, quick response to comments, queries and questions go a long way in showing these customers how you care about them.
Thank customers for leaving positive reviews in comments, answer questions and address negative posts and clarify them to put things right.
Social media is a great platform for you to tell your business values, mission and vision to the world. Also, with social media, you can build a group or community to exhibit your values and reveal your personality.
If you want to resonate and connect well with your audience, you have to be unique in coming up with original content for your audience to consume.
Some platforms may provide with tools to offer promotions to your customers, however, it is important for you to build a bridge with your customers and make them trust you before recommending your products to them.
If you are pushing them to get your products, you may not generate money or make sales because you don’t have a relationship with them. Therefore, make it a priority to rapport with your audience.
If you are yet to understand how social media marketing for business works, all you need to do is to stick with a few networks, make a plan, share and create informative and interacting content, respond to messages and comments from customers. In doing this, you will be using the platform to build your business.
At the time of collecting your Co-op Bank Visa® International Debit Card from your Retail Banking Unit (RBU) representative, you will be invited to select your own PIN and sign the card on the signature panel provided at the back of the card, in the presence of the RBU representative.
Merchants are not required to accept your card as a method of payment if it is presented unsigned, unless you can produce sufficient picture identification to satisfy the merchant that you are the legitimate cardholder.
As customary, your PIN will allow you access to your funds via any ATM of Co-op Bank, the Connex® service or Visa® Plus ® network. It remains very important that you keep your PIN secure and confidential.
There is no requirement for you to disclose your PIN to anyone at anytime.
As a safety precaution, you should routinely keep your PIN separate from your Co-op Bank Visa® International Debit Card and make every attempt to memorize the PIN so as to reduce the need to record it on paper.
In the event that you forget your PIN, please feel free to visit any Co-op Bank RBU to select a new PIN.
It is your responsibility to safeguard your Co-op Bank Visa® International Debit Card. However, in the event that it is lost or stolen, you should notify the nearest Co-op Bank RBU immediately, by telephone (473-440-2111) or in writing, so that we can block new transactions from being authorized against your designated account.
Emergency contact information for usage when at home or abroad is provided on the reverse side of your Co-op Bank Visa® International Debit Card.
Remember that transactions performed before you notify us of any issues or unauthorized usage will remain your responsibility.
Investing in property is one of the best investments because it is tangible and has increasing value that is favored by Inflation
Many Grenadians hesitate to invest in property because it is costly. Add to that fact that Inflation creates more pressure to invest sooner as property prices soar. But what if we told you that it is one of the best investments you can make right now, whether it’s short or long term?
Investing in property is one of the best investments because it is tangible and has increasing value that is favored by Inflation. If you’re on the fence about investing in property, then this article is for you.
Here are the reasons why property is the best investment you can make right now:
Unlike cars which depreciate over time, real estate value increases, almost always, annually. Part of the reason is the increasing population in urban areas—which spikes the demand for apartments and private houses near Central Business Districts. According to Lamudi, real estate value is guaranteed to increase in the next two years as demand remains high. This makes investing in property not only a lucrative investment, but also a safe one.
Investing in property gives you a tangible asset that you can do a lot with. You can rent it out, use it as a storage area, or live in while you wait for the market price to go higher. You basically have control over your destiny and if the market dampens, you can always keep it, or sell it at a later date.
Unlike stocks which value can get to zero, or a car which decreases its value over time, a property has a high tangible asset value. This means that it has a physical form and it has a natural value. Tangible assets are beneficial against economic uncertainty since there will be always a natural value in your property. Just don’t forget to have an insurance in order to protect your property from unforeseen disasters.
Property and Inflation has a positive relationship towards each other. As economies expand, the demand for property drives rents higher, and so does the value of your property. Compared to the stock market which has a lot of factors that can negatively impact your investment, property and rent values tend to go up during times of high inflation.
Although costly, investing in property is one of the best—if not the best investment you can make right now. Since properties have a high tangible asset value, you have control within your investment. You can rent it out, sell it, or keep it. Due to high demand, your property is guaranteed to increase in value for the next few years—making it a safe investment.
The process of preparing for retirement presents a bit of a paradox. The longer interest is allowed to accumulate on a sum of money the larger the sum will grow (particularly if additional amounts are added) Consequently, saving for retirement is most effective when started early in life, but this is the time when people are generally the least interested in doing so. Saving for retirement is least effective when started later in life, but this is the time when people have the greatest amount of motivation to do so. Once a person is convinced that it is to his advantage to begin investing for the future then the next step is to revise their personal budget to include a retirement fund category. Let’s take a look at how a person might go about incorporating this in with their monthly expenses.
This will help an individual know how long he has to save, and in turn, roughly how much he will need to put aside each month.
It is impossible to project completely accurate totals; however, a close ballpark figure should be attainable. This is done through a careful examining of all current expenses to determine if they will still be applicable, as well as, adding on any additional costs. For example, many retirees experience an increase in “entertainment expenses”. Since they have an increased amount of free time, they spend more money on hobbies, travel, etc.
It is important to realise that 10, 20, or 30 years from now the cost will be higher in accordance with inflation. Failing to adjust for this factor could lead to a severe shortage of funds.
Once you know how much you need and when you need it you can calculate how much you will need to save between now and then.
When calculating how much you will need to save each month, resist the urge to assume that you will average a 18% (or any other number on the high side) annual return. This may happen occasional, but chances are very strong that you will not average this return over the course of the investment. Choose a more conservative percentage because it truly is better to be safe than sorry. If it turns out you make 18% then great, you’ll have extra money in your account.
One of the keys for saving for any life event is to plan and start saving as early as possible. When planning for a family there are so many things to consider. One of the major costs is saving for your child’s education. Here are five tips to help get you off the ground.
Each year, tuition fees increase and the earlier you get a start on saving for higher education, the more time you have to make your money grow. Imagine contributing $1000 every year to your child’s university/college education from the time of birth. By the age of 18 you would have an initial saving of $18,000 without factoring in the additional savings that interest rate contributes.
Distance education and online degrees are more than just a fad. For many students it is more cost effective to study online. Also, planning to study part-time while still working can help alleviate some of the anxiety around having adequate financing for school because you will still be generating an income while studying.
Many financial institutions offer additional financing through scholarships and bursaries. In many cases, scholarships help to cover the cost of tuition, books and other living expenses for the first few years or even the duration of studies. Seeking additional financing is a good way to help cost the cost of some of the annual expenses that come along with being in university or college
make a financial plan for the institution that you may want your child to attend. If studying abroad is the goal, research the country or city where you would like your child to attend. This way you can plan for cost such as of campus housing and other living expenses.
Consider investing savings so that your money can grow while you save
Working while studying is never an easy feat. Life’s demands drag you in multiple directions and it becomes quite a balancing act to juggle full or part-time work and your studies. For many students, funding their studies through full or part-time work is the only means of financing their education. Here is how to maintain a positive work/life balance so that your studies or your job does not suffer.
Consider taking on full-time or part-time work that is related to your studies. If you are working in a job that is related to some of the skills that you are learning in the classroom, it becomes a great way to gain practical, professional experience in your field. Also, when you can readily apply what you learn in the classroom to your job, juggling both responsibilities become less daunting.
Before applying for any part-time job, you should first think about your study schedule. Be honest with yourself about the hours and type of work that you can take on. Time management is a key component to academic and professional success. So, you should ensure that your time is managed effectively by making schedules, prioritizing your work and honestly assessing the amount of time you waste.
Your physical and emotional well-being plays a major role in your academic, professional, and personal success. Take time to establish and maintain an active plan for staying healthy. Remember, nothing will get done well if you are emotionally or physically drained. Plan exercise and creative activities into your week to help keep you energized.
Managing the multiple demands of your job and school, can be challenging, but you can be successful. Many students work and study simultaneously, so you are surely not alone
Here is a quick guide of five Do’s and Don’ts to consider when thinking about leaving the comforts of home for your study abroad adventure.
It’s coming down to the last few weeks of summer, you are still struggling to purchase the 20 supplies on your child’s school book list, and you have yet to purchase school uniforms. How does every parent stay on top of these back to school costs without overextending their finances? Here are some smart ways to keep on track of your budget for your back to school expenses.
Stay on top of back to school costs without overextending their finances.